Using MySpace for business networking can be a very effective tool to add to your marketing strategy. While MySpace has certainly lost a number of users to Facebook it still hosts a large body of users that are worth tapping in to. In fact MySpace has a number of advantages over Facebook when it comes to marketing your business and making money.
Advantages of Using MySpace for Business Networking:
The beauty of using MySpace for business networking is that it is extremely powerfully, totally customizable, and absolutely free. You essentially are being given an opportunity to own a hosted website for free.
Signing up for MySpace is fairly simple; all you will need is an email address! During signup it is important to use a relevant and functional name. For example, if you own a car lot in Cherry, Missouri you might shoot for a name like”Missouri Auto” or “Cherry Cars.” Your name will be posted all over MySpace so it ought to be optimized for the search engine. Once you have signed up, the first thing you will need to do is complete your Myspace Profile.
The first step in setting up a well optimized MySpace profile is to upload a picture. Pick something that represents your company; you might even add your website’s url to the pick for added exposure. You may be prompted to add friends and contacts; but, it is better to finish your profile before seeking exposure.
Using MySpace for Business Networking: profile optimization
To finish your profile click the “Profile” tab at the top of the screen; then click “edit profile” under your first name in the center of the screen. Now, go through each tab under the “edit my profile” section on the left. Fill at of the provides text boxes with relevant keywords and links to your website(s) when ever possible.
The final thing to do while on the “settings” page is to sync your 3rd party apps by clicking the “syncing 3rd party apps” at bottom left. This will allow you to integrate your MySpace with Twitter, Facebook, and the like. If you have not already set these accounts now would be a good time. They are both free and can add a whole other dimension to using MySpace for business networking. Now, all of your MySpace activity will be crossposted to other forums.
Getting a Following:
The next important step in using MySpace for business networking to gather friends and followers. The easiest thing to do is add existing contacts from your other accounts by clicking on the “friends” tab at the top of the page then “invite more contacts” under “browse people.” This should get things rolling, but there are other ways of gathering friends. For example, you might You can do a MySpace Search for members may be interested in your products or even locate more targeted demographics by searching MySpace Groups. Once you have a foundation of followers it is time to start adding relevant content to your MySpace page.
A great way to add content is by uploading videos. If you already have a video add, this is a great place to host it and play it. Videos are great for boosting your brand image and can set you apart from your competition. Another great way to add content is to blog.
Blogging on MySpace is simple and effective way to keep your followers informed of happenings and also a great way to link to your primary website. Like each step before, it is important t keep search engine optimization in mind when blogging on MySpace. The titles of your Blog posts are active “do-follow” links. Using titles that contain your keywords will steer the search engines in the right direction. The blog allows you to actively add relevant content and links while keeping your followers informed of company news, new ventures, deals, and promotions. To access your blog simply click the “blog” link under the “my stuff” tab at the top of the page. Next, click the “new blog post” button and get to posting. Remember to include links back to you primary site as well as keyword rich anchor text and photos with relevant alt tags.
Bulletins can also be used to contact all of your friends at once. It’s a “mail bomb” so it should be used sparingly as not to aggravate potential clients. Messages can also be sent on a per user basis if a total distribution is not needed. A final way to build friends is to post comments on other peoples pages. Just remember not to spam. Always provide interesting or funny stuff that others will enjoy when using MySpace for business networking.