Until last week, I thought everyone knows what Pinterest was, but I was wrong. So I will explain to you what Pinterest is and how you can use it as a marketing tool. What is Pinterest? As you could probably find out from a simple Google search, Pinterest is a virtual pinboard, but it’s not
Web 2.0 Marketing Strategies
Web 2.0 Marketing refers to marketing efforts relying on web applications and associated websites that enable users to participate in information sharing, content generation, design and even development. These web portals allow users to do far more than simply view content; web 2.0 enables users to interact and collaborate in a social environment. The
Viral Marketing Techniques
Viral marketing techniques utilize existing social media networks to achieve other marketing objectives such as brand awareness and sales via self-replicating viral processes. The message can be delivered by word of mouth, but today the term viral marketing generally refers to the exponential network effects of the World Wide Web. Viral marketing campaigns wear many
What are Social Bookmarking Sites?
Social bookmarking sites allow users to save their bookmarks to a public site and “tag” them with relevant keywords and phrases. It is the “social” version of what most of us already do on our personal computers and smartphones when we save the address of a website that we plan on revisiting or passing along
Using MySpace for Business Networking
Using MySpace for business networking can be a very effective tool to add to your marketing strategy. While MySpace has certainly lost a number of users to Facebook it still hosts a large body of users that are worth tapping in to. In fact MySpace has a number of advantages over Facebook when it comes
