Web 2.0 Marketing refers to marketing efforts relying on web applications and associated websites that enable users to participate in information sharing, content generation, design and even development. These web portals allow users to do far more than simply view content; web 2.0 enables users to interact and collaborate in a social environment. The
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Viral Marketing Techniques
Viral marketing techniques utilize existing social media networks to achieve other marketing objectives such as brand awareness and sales via self-replicating viral processes. The message can be delivered by word of mouth, but today the term viral marketing generally refers to the exponential network effects of the World Wide Web. Viral marketing campaigns wear many
What are Social Bookmarking Sites?
Social bookmarking sites allow users to save their bookmarks to a public site and “tag” them with relevant keywords and phrases. It is the “social” version of what most of us already do on our personal computers and smartphones when we save the address of a website that we plan on revisiting or passing along
